Mike Deitemeyer signed up with Rockbridge as executive vice president of Rockbridge Holdings and president of its advancement business. As the business seeks to scale and grow in the high-end and way of life sector, Deitemeyer will lead tactical affiliates starting with its latest acquisition, ZaZa Hotels and Resorts.

With a background covering operations, brand name management, hospitality advancement, and investing, Deitemeyer brings experience in placemaking to Rockbridge. Deitemeyer has actually been at the leading edge of massive public-private financial investments in U.S. hospitality, consisting of jobs that brought experiential travel to big box hotels in metropolitan markets. Furthermore, he played an essential function in Omni’s development into the resort area, guiding over $1 billion in financial investment.

“When I think of individuals in the area that are ingenious and similar,” Deitemeyer stated, “Rockbridge was a natural fit.”

“Mike is an unique skill and genuinely a terrific fit,” Rockbridge CEO and Co-Founder Jimmy Merkel stated. “Mike and I have actually been close for a very long time so we have a genuine trust, shared vision, and shared regard. I could not be more positive.”